SuperSummit is back on October 24
Join Supermetrics' virtual flagship event that brings together the largest brands and agencies from around the world to discuss changes, challenges, and trends shaping marketing measurement today!
SuperSummit 2024 On-Demand sessions now available!
The wait is over. The recordings from SuperSummit 2024 are now live! Dive into the latest insights and strategies shared by industry experts and elevate your marketing game.
Watch all the sessions nowRegister for free
Master your marketing
This SuperSummit, we're equipping marketers and data analysts alike, to master their marketing and drive growth with data in 2025 and beyond.
Join us as we bring together industry experts from global brands and agencies to hear how they are tackling complex challenges by changing the way they test, measure, and report on success.
Sign up and tune in on:
October 24th, 11AM EDT | 5PM CEST
SuperSummit Agenda
October 24
11:00AM EDT
Keynote: Driving growth by embracing messy marketing
Anssi Rusi, CEO, Supermetrics
Matthew Simmonds, CPO, Supermetrics
There's more data than ever before and it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Marketing is no longer about driving short-term results but fostering long-term, sustainable growth. It's about creating a seamless and engaging customer experience across all touchpoints, from awareness to conversion. By leveraging data, technology, and creativity, it is important to empower marketers with the freedom to fuel growth, ensuring scalability and impactful outcomes.
Proving marketing effectiveness in the age of data fragmentation
Sarah Clarke, Strategy Director, McCann
Nicola Daniel, Managing Partner, McCann
Daniel Lobo, Global Strategic Accounts Director, Supermetrics
As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven results that showcase true effectiveness in marketing efforts, particularly in media strategy and creative executions.
11:30AM EDT
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Shahbaz Khokhar, CEO, Venture Beyond
Gabrielle Stafford, CMO, Supermetrics
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they reveal the exact creative testing strategies behind some of the fastest-growing e-commerce brands on Paid Social. Discover how to scale your brand by leveraging data-driven creative testing at massive volumes, automating media buying, and rapidly iterating on winning creatives. This session is a must-attend for high-growth e-commerce brands looking to maximize their ad performance and dominate Paid Social in 2024.
12:00PM EDT
12:30PM EDT
Modern marketing measurement with Supermetrics and Google Cloud
Jakob Pörschmann, AI Specialist Customer Engineer, Google Cloud
Outi Karppanen, Lead Marketing Analytics Strategist, Supermetrics
Join us to explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world.
13:00PM EDT
Customer panel: How BBC and Snapshot built data collection, analytics and measurement practices that maximize the value of marketing data
Sean Whitmore, Director of Digital, Snapshot
Rich Nazarewicz, Global Lead Search Strategy & SEO Product, BBC
Zach Bricker, Lead Solutions Engineer, Supermetrics
Zach Bricker leads a customer panel with BBC’s Rich Nazarewicz and Snapshot’s Sean Whitmore as they discuss the evolution of data and analytics across their combined 40+ years of marketing experience. The session unpacks the challenges and triumphs of building marketing data stacks that enable efficient decision making with data. Through concrete examples from the fields of ecommerce, analytics, and SEO, the panelists describe how they navigate constant change in complex data landscapes.
13:30PM EDT
TikTok trends: Turning viral moments into business results
Ankita Mehta Shodhan, Product Marketing Lead, TikTok
Kristina Knut, Creative Program Manager, Supermetrics
47% of marketers say that improving brand awareness is a marketing priority for the next 12 months. In this session, you'll learn how to make the most of TikTok trends to boost visibility and engagement. We’ll explore what makes a trend on TikTok, from nano to macro, how to spot the ones with real potential, and how to analyze TikTok data.
SPEAKERS
Meet the speakers
Shahbaz Khokhar,
CEOVenture Beyond
Richard Nazarewicz, Global Lead Search Strategy & SEO Product, BBC
Ankita Mehta Shodhan, Product Marketing LeadTikTok
Sean Whitmore, Director of Digital
Snapshot
Anssi Rusi, CEOSupermetrics
Nicola Daniel, Managing PartnerMcCann
Matthew Simmonds, CPOSupermetrics
Sarah Clarke,Strategy DirectorMcCann
Outi Karppanen, Lead Marketing Analytics StrategistSupermetrics
Gabrielle Stafford, CMOSupermetrics
Jakob Pörschmann, AI Specialist Customer EngineerGoogle Cloud
Kristina Knut, Creative Program Manager Supermetrics
Zach Bricker,Lead Solutions EngineerSupermetrics
Aleks Cardwell,Director of Product MarketingSupermetrics
Jess Gondolfo,Head of Marketing, US Supermetrics
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