SuperSummit is back on October 24

Join Supermetrics' virtual flagship event that brings together the largest brands and agencies from around the world to discuss changes, challenges, and trends shaping marketing measurement today!

SuperSummit 2024: Watch on-demand sessions
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Master your marketing 

This SuperSummit, we're equipping marketers and data analysts alike, to master their marketing and drive growth with data in 2025 and beyond.


Join us as we bring together industry experts from global brands and agencies to hear how they are tackling complex challenges by changing the way they test, measure, and report on success. 


Sign up and tune in on:

October 24th, 11AM EDT | 5PM CEST

SuperSummit Agenda

October 24

11:00AM EDT

Keynote: Driving growth by embracing messy marketing

Anssi Rusi, CEO, Supermetrics

Matthew Simmonds, CPO, Supermetrics


There's more data than ever before and it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Marketing is no longer about driving short-term results but fostering long-term, sustainable growth. It's about creating a seamless and engaging customer experience across all touchpoints, from awareness to conversion. By leveraging data, technology, and creativity, it is important to empower marketers with the freedom to fuel growth, ensuring scalability and impactful outcomes.

Proving marketing effectiveness in the age of data fragmentation

Sarah Clarke, Strategy Director, McCann

Nicola Daniel, Managing Partner, McCann

Daniel Lobo, Global Strategic Accounts Director, Supermetrics


As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven results that showcase true effectiveness in marketing efforts, particularly in media strategy and creative executions. 

11:30AM EDT

Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024

Shahbaz Khokhar, CEO, Venture Beyond

Gabrielle Stafford, CMO, Supermetrics


Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they reveal the exact creative testing strategies behind some of the fastest-growing e-commerce brands on Paid Social. Discover how to scale your brand by leveraging data-driven creative testing at massive volumes, automating media buying, and rapidly iterating on winning creatives. This session is a must-attend for high-growth e-commerce brands looking to maximize their ad performance and dominate Paid Social in 2024.

12:00PM EDT

12:30PM EDT

Modern marketing measurement with Supermetrics and Google Cloud

Jakob Pörschmann, AI Specialist Customer Engineer, Google Cloud

Outi Karppanen, Lead Marketing Analytics Strategist, Supermetrics


Join us to explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world.

13:00PM EDT

Customer panel: How BBC and Snapshot built data collection, analytics and measurement practices that maximize the value of marketing data

Sean Whitmore, Director of Digital, Snapshot

Rich Nazarewicz, Global Lead Search Strategy & SEO Product, BBC

Zach Bricker, Lead Solutions Engineer, Supermetrics


Zach Bricker leads a customer panel with BBC’s Rich Nazarewicz and Snapshot’s Sean Whitmore as they discuss the evolution of data and analytics across their combined 40+ years of marketing experience. The session unpacks the challenges and triumphs of building marketing data stacks that enable efficient decision making with data. Through concrete examples from the fields of ecommerce, analytics, and SEO, the panelists describe how they navigate constant change in complex data landscapes.

13:30PM EDT

TikTok trends: Turning viral moments into business results

Ankita Mehta Shodhan, Product Marketing Lead, TikTok

Kristina Knut, Creative Program Manager, Supermetrics


47% of marketers say that improving brand awareness is a marketing priority for the next 12 months. In this session, you'll learn how to make the most of TikTok trends to boost visibility and engagement. We’ll explore what makes a trend on TikTok, from nano to macro, how to spot the ones with real potential, and how to analyze TikTok data.

SPEAKERS

Meet the speakers

Shahbaz Khokhar,
CEO
Venture Beyond

Richard NazarewiczGlobal Lead Search Strategy & SEO Product, BBC

Ankita Mehta ShodhanProduct Marketing LeadTikTok

Sean WhitmoreDirector of Digital
Snapshot

Anssi RusiCEOSupermetrics

Nicola DanielManaging PartnerMcCann

Matthew SimmondsCPOSupermetrics

Sarah Clarke,Strategy DirectorMcCann

Outi Karppanen, Lead Marketing Analytics StrategistSupermetrics

Gabrielle StaffordCMOSupermetrics

Jakob PörschmannAI Specialist Customer EngineerGoogle Cloud

Kristina KnutCreative Program Manager Supermetrics

Zach Bricker,Lead Solutions EngineerSupermetrics

Aleks Cardwell,Director of Product MarketingSupermetrics

Jess Gondolfo,Head of Marketing, US Supermetrics

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