Join Supermetrics' virtual flagship event that brings together the largest brands and agencies in APAC to discuss changes, challenges and trends shaping marketing measurement today!
Register for free and tune in on the 4th of June, 11:30AM SGT / 1:30PM AEST.
Here’s why you should
join us on June 4
SuperSummit APAC Agenda
Opening Remarks
Jasmine Toh, Senior Solutions Engineer APAC, Supermetrics
Myles Klynhout, Customer Success Lead APAC, Supermetrics
Meet the speakers
© Supermetrics 2025
11:30 AM SGT
1:30 PM AEST
Gan Hup leads data-driven marketing to drive ROI, scale loyalty, and unify performance insights, growing ASR membership that drives 90% of online direct bookings, while delivering 30% room revenue growth through integrated campaigns and global partnerships.
Brendon is an adaptable marketing and communications leader with over 20 years’ industry experience. His experience ranges from big brand management, to product launches, always on acquisition campaigns, customer lifecycle and loyalty programs, across B2C and B2B audiences.
11:40 AM SGT
1:40 PM AEST
The State of Marketing: The 2025 Marketing Data Report
Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
Marketers face challenges with data overload, budget cuts, and AI's impact, while seeking better results. This keynote reveals exclusive insights from our 2025 Marketing Report, with APAC statistics to help marketers grow with your data.
Kat Warboys
Senior Director, APAC Marketing
Hubspot
Marketers today aren’t lacking data—they're drowning in it.
But more dashboards haven’t solved the insight gap. At the same time, the rules of the game keep changing. Budgets are shrinking. AI is booming. And leadership still expects better results, faster.
So how do you keep growing in the midst of all this? This year, we’ll show you how to grow with your data, not in spite of it.
Stay tuned for speakers and content to come!
With over 10 years’ experience with Marketing Automation and CRM platforms, Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after brand, communications and partnerships, to revenue marketing, sales enablement and customer advocacy.
Discover trends, challenges, and opportunities for marketing measurement in 2025.
01
Unlock exclusive insights and strategy from marketeers across diverse APAC markets.
02
Elevate your marketing expertise with practical advice from industry experts to improve your measurement strategy.
03
Tan Gan Hup
Vice President - Marketing, Loyalty & Partnerships
The Ascott Limited
Brendon Harrington
General Manager, Brand, Marketing and Digital
Paralympics Australia
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"I was really looking forward to the LinkedIn session and was definitely impressed. The thought and time taken to explain things in a way that is relatable was so beneficial. Each speaker spoke clearly and concisely, with some great one liners that really hit home!"
- SuperSummit APAC 2024 attendee
SuperSummit APAC was rated 8.5/10 by attendees in 2024.
Sign up and discover what makes SuperSummit unmissable!
Hayley Monteiro
Head of Media Implementation
OMG Australia
Hayley has been in the advertising and media industry for over 18 years. Her responsibilities encompass every aspect of digital media, from working with publishers and partners on their current digital services and offering and building up the Resolution Digital product.
Jasmine Toh
Senior Solutions Engineer, APAC
Supermetrics
Jasmine brings 7 years of experience in the MarTech space. From front-line support to customer onboarding and presales solutions engineering, she helps agencies and brands make sense of their data and tackle their marketing analytics challenges.
Daniel Hochuli
APAC Head of Content Solutions
Linkedin
Daniel is the Head of Content Solutions for LinkedIn across APAC and China, leading the charge on content marketing strategy, education, and consultancy for the region’s most influential brands helping LinkedIn’s largest customers unlock the power of content to drive real business outcomes.
Meet the speakers
Gan Hup leads data-driven marketing to drive ROI, scale loyalty, and unify performance insights, growing ASR membership that drives 90% of online direct bookings, while delivering 30% room revenue growth through integrated campaigns and global partnerships.
Brendon is an adaptable marketing and communications leader with over 20 years’ industry experience. His experience ranges from big brand management, to product launches, always on acquisition campaigns, customer lifecycle and loyalty programs, across B2C and B2B audiences.
Kat Warboys
Senior Director, APAC Marketing
Hubspot
With over 10 years’ experience with Marketing Automation and CRM platforms, Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after brand, communications and partnerships, to revenue marketing, sales enablement and customer advocacy.
Tan Gan Hup
Vice President, Marketing, Loyalty & Partnerships
The Ascott Limited
Brendon Harrington
General Manager, Brand, Marketing and Digital
Paralympics Australia
Hayley Monteiro
Head of Media Implementation
Omnicom Media Group Australia
Hayley has been in the advertising and media industry for over 20 years. Her responsibilities encompass every aspect of digital media, from working with publishers and partners on their current digital services and offering and building up the OMG Digital product.
Jasmine Toh
Senior Solutions Engineer, APAC
Supermetrics
Jasmine brings 7 years of experience in the MarTech space. From front-line support to customer onboarding and presales solutions engineering, she helps agencies and brands make sense of their data and tackle their marketing analytics challenges.
Daniel Hochuli
APAC Head of Content Solutions
LinkedIn
Daniel is the Head of Content Solutions for LinkedIn across APAC and China, leading the charge on content marketing strategy, education, and consultancy for the region’s most influential brands helping LinkedIn’s largest customers unlock the power of content to drive real business outcomes.
Kin Chan
Director
Kasatria
Founding partner of Kasatria, the only Premium partner for Google Analytics in Malaysia that specializes in digital marketing health by monitoring revenue, customer experience & compliance with personal data privacy for effective decision making.
Kin Chan
Director
Kasatria
Founding partner of Kasatria, the only Premium partner for Google Analytics in Malaysia that specializes in digital marketing health by monitoring revenue, customer experience & compliance with personal data privacy for effective decision making.
Outi Karppanen
Lead Marketing Industry Strategist
Supermetrics
Outi is the Lead Marketing Analytics Strategist at Supermetrics. She has over 10+ years of experience from media agencies with a deep understanding of the global marketing landscape and the modern challenges brands face in marketing measurement.
Tommy Pollock
Head of Client Services
Razorfish (Publicis Groupe)
Tommy is a leader in marketing, data and technology innovation. He help brands unlock better marketing performance, elevate their customer experience, and deliver business growth.
Outi Karppanen
Lead Marketing Industry Strategist
Supermetrics
Outi is the Lead Marketing Analytics Strategist at Supermetrics. She has over 10+ years of experience from media agencies with a deep understanding of the global marketing landscape and the modern challenges brands face in marketing measurement.
Tommy Pollock
Head of Client Services
Razorfish (Publicis Groupe)
Tommy is a leader in marketing, data and technology innovation. He help brands unlock better marketing performance, elevate their customer experience, and deliver business growth.
12:40 PM SGT
2:40 PM AEST
Identifying Metrics that Matter for Marketers: Customising ROI metrics to align with business goals
Kin Chan, Director, Kasatria
Learn how Kasastria balances stakeholder interests using a balanced scorecard and aligned metrics for organizational health. Discover how performance management unlocks marketing success through effective decisions and proactive risk/opportunity action.
11:55 AM SGT
1:55 PM AEST
How to Thrive in the Era of Creative AI
Daniel Hochuli, APAC Head of Content Solutions, Linkedin
With the recent explosion of AI, it’s clear that the technology will cause disruptions, yet generate opportunities across the creative and advertising sectors. Learn from LinkedIn how AI will impact the future of creativity and reshape the world of content, particularly in how marketers can embrace this change.
12:15 PM SGT
2:15 PM AEST
Podiums, Platforms & Performance: Building Australia’s Paralympic Legacy
Tommy Pollock, Head of Client Services, Razorfish (Publicis Groupe)
Brendon Harrington, General Manager - Brand, Marketing and Digital, Paralympics Australia
Join us on a fireside chat, to discover how Paralympics Australia, in partnership with Razorfish, utilizes data across various platforms to unlock performance insights, measure and build their enduring brand.
SuperSummit Agenda
Opening Remarks
Jasmine Toh, Senior Solutions Engineer APAC, Supermetrics
Myles Klynhout, Customer Success Lead APAC, Supermetrics
11:30 AM SGT | 1:30 PM AEST
11:40 AM SGT | 1:40 PM AEST
The State of Marketing: The 2025 Marketing Data Report
Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
Marketers face challenges with data overload, budget cuts, and AI's impact, while seeking better results. This keynote reveals exclusive insights from our 2025 Marketing Report, with APAC statistics to help marketers grow with your data.
12:40 PM SGT | 2:40 PM AEST
Double-click to edit this text
1:00 PM SGT | 3:00 PM AEST
Unify to Amplify: How Centralized Data Drives Business Growth for Marketers
Kat Warboys, Senior Director APAC Marketing, Hubspot
Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia
Marketers face costly challenges unifying data across platforms due to silos and inconsistent metrics. Learn how Hubspot, Ascott, and Omnicom are implementing centralized data strategies to streamline operations and enhance ROI.
12:15 PM SGT | 2:15 PM AEST
Podiums, Platforms & Performance: Building Australia’s Paralympic Legacy
Tommy Pollock, Head of Client Services,
RazorFish (Publicis Groupe)
Brendon Harrington, General Manager - Brand, Marketing and Digital, Paralympics Australia
Join us on a fireside chat, to discover how Paralympics Australia, in partnership with Razorfish, utilizes data across various platforms to unlock performance insights, measure and build their enduring brand.
Agenda subject to change
Agenda subject to change
Identifying Metrics that Matter for Marketers: Customising ROI metrics to align with business goals
Kin Chan, Director, Kasatria
Learn how Kasastria balances stakeholder interests using a balanced scorecard and aligned metrics for organizational health. Discover how performance management unlocks marketing success through effective decisions and proactive risk/opportunity action.
1:00 PM SGT
3:00 PM AEST
Unify to Amplify: How Centralized Data Drives Business Growth for Marketers
Kat Warboys, Senior Director APAC Marketing, Hubspot
Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia
Marketers face costly challenges unifying data across platforms due to silos and inconsistent metrics. Learn how Hubspot, Ascott, and Omnicom are implementing centralized data strategies to streamline operations and enhance ROI.
11:55 AM SGT | 1:55 PM AEST
How to Thrive in the Era of Creative AI
Daniel Hochuli, APAC Head of Content Solutions, LinkedIn
With the recent explosion of AI, it’s clear that the technology will cause disruptions, yet generate opportunities across the creative and advertising sectors. Learn from LinkedIn how AI will impact the future of creativity and reshape the world of content, particularly in how marketers can embrace this change.